Starter includes 3 locations for $99 a month. Growth includes 15 for $249. Scale includes 40 for $499, and you can add more. You sign up and pay in the app, so there's no sales call and no contract.
Cancel from Billing whenever you like. You keep access until the end of the period you paid for, and nothing is deleted.
The trial is on Starter only. We email you 3 days before the first charge. Prices are in US dollars and exclude tax. A UK company pays UK VAT on top.
Free
$0 for one location
Free plan: 1 location, 1 widget. Up to 25 manual email review requests a month. No CSV upload. No SMS. Powered by TrustMetrics stays on. No card required. New reviews land in your inbox automatically.
Starter is $99 a month for 3 locations, with CSV upload and more requests. Its 14-day trial needs a card. Growth is $249 and adds SMS through your own Twilio, a custom sending domain, and the option to hide branding. Scale is $499 and includes 40. You can add locations. Prices are in US dollars and exclude tax.
Or $124.17 per month, billed annually ($1,490 a year, 2 months free).
5 seats for your agency. No limit on clients. No location pool. Each client pays their own Starter or Growth plan. There is no trial. It is not white-label.
Enter how many locations you want to connect. Each plan keeps its base price, then adds the extra-location price once you go past what is included. The lowest total is marked. Agency is not in this comparison.
Whole numbers from 1 to 1,000.
Lowest price for 4 locations: Starter at $124 per month, $1,240 a year.
Starter
Lowest price
$124per month
$1,240 a year ($103.33 per month, 2 months free)
3 included, 1 extra at $25 each.
Growth
$249per month
$2,490 a year ($207.50 per month, 2 months free)
15 locations included, none extra.
Scale
$499per month
$4,990 a year ($415.83 per month, 2 months free)
40 locations included, none extra.
At 9 locations, Starter and Growth both cost $249 a month. From 10 locations, Growth costs less.
Growth stays below Scale through 28 locations. From the 29th location, Scale costs less.
Sign-up and payment both happen in the app. Each button opens that plan. Monthly or annual is chosen there.
We don't offer refunds. You can cancel any time from Billing. You keep access until the end of the period you've paid for. Cancel before the 14-day Starter trial ends and you won't be charged.
A franchise can request a custom quote for an annual agreement.
You import customers and send a review email. On Growth and Scale, a completed visit can send it through the events API or your own Zap. There is no Zapier app.
Agency is separate. Agency is $149 a month, or $1490 a year. It includes 5 seats for the agency. There is no limit on clients. There is no location pool and no trial. Each client pays their own Starter or Growth plan. There is no consolidated invoice. Each client gets a monthly ROI report. There is no report that combines every client. White-label is not built.
Compare
Compare what the price includes
The table lists the same facts. An agency client receives the features included on their own plan.
Locations
Riverside Dental
September 2026
Location
Rating
New
Response
Median
Northmere Quay
4.7
5
100%
5h
Larkhaven
4.8
4
100%
5h
Brookmere
4.6
3
100%
5h
Sample data
Features on Starter, Growth, and Scale
Feature
Starter
Growth
Scale
Google reviews inbox
Yes.
Yes.
Yes.
Sync from Google Business Profile
New reviews land in your inbox automatically.
New reviews land in your inbox automatically.
New reviews land in your inbox automatically.
Review widgets
Badge, carousel, list, and floating badge.
Badge, carousel, list, and floating badge.
Badge, carousel, list, and floating badge.
Powered by TrustMetrics
Always shown.
You can hide this line. Google attribution stays.
You can hide this line. Google attribution stays.
Replies you write
You write them in TrustMetrics.
You write them in TrustMetrics.
You write them in TrustMetrics.
AI reply drafts each month
100. Each draft needs a person to approve it.
1,000.
3,000.
Post a reply to Google
You approve the draft and copy it to Google. Posting straight to Google is coming soon.
You approve the draft and copy it to Google. Posting straight to Google is coming soon.
You approve the draft and copy it to Google. Posting straight to Google is coming soon.
Reply playbook
Yes. Tone, sign-off, and banned phrases. Every draft still needs a person.
Yes, with a per-location override.
Yes, with a per-location override.
Email review requests
CSV upload, and more than the free plan's 25 manual emails a month.
Also after each completed visit, via the events API or your own Zap.
Also after each completed visit, via the events API or your own Zap.
SMS review requests
No.
You connect your own Twilio account. We do not send the texts.
You connect your own Twilio account. We do not send the texts.
CSV import
Yes.
Yes.
Yes.
Share images
Yes.
Yes.
Yes.
Email signature badge
Yes. TrustMetrics branding stays on. The rating shows after 3 Google reviews. Before that, a placeholder.
Yes. You can hide TrustMetrics branding. The rating shows after 3 Google reviews. Before that, a placeholder.
Yes. You can hide TrustMetrics branding. The rating shows after 3 Google reviews. Before that, a placeholder.
Rating-slip alerts
Basic alerts.
Full slip alerts.
Full slip alerts, plus cross-location alerts.
Insights
Top 3 themes.
Full themes, plus staff.
Full themes, plus staff, and cross-location alerts.
Monthly ROI report
A monthly email shows how reviews are doing.
A monthly email shows how reviews are doing.
A monthly email shows how reviews are doing.
Events webhook
No.
Yes. There is no Zapier app.
Yes. There is no Zapier app.
Competitor tracking
No.
Rolling out. 3 per location.
Rolling out. 5 per location.
Read-only MCP server
No.
Read-only MCP endpoint. You connect Claude yourself. No packaged plugin yet.
Read-only MCP endpoint. You connect Claude yourself. No packaged plugin yet.
The monthly price is the base price plus a fee for every extra location. Extra locations are any past the number included, and fewer locations do not reduce the base. Annual billing charges ten times the monthly price and covers the whole year.
What does 2 months free mean?
On annual billing you pay for 10 months and receive the full year. The page also shows that bill as a monthly figure, which is the annual total divided by 12.
Which plan has a 14-day trial?
Only the Starter plan includes a 14-day trial, and a card is required. Each customer can use one trial, and Growth, Scale, and Agency do not include one. Changing plan does not start another trial for that customer.
Are the prices in pounds?
No. Prices are in US dollars and exclude tax. A UK company pays UK VAT on top.
What is a location?
A location is one Google Business Profile connected on your account. Seats are people with a login. Extra seats are not for sale. Move up when the business needs another person on the account.
Can I move to another plan later?
Yes. You can move between Starter, Growth, and Scale, monthly or annual, from Billing. Any change is prorated. It does not open another trial.
How do I cancel?
Cancel any time from Billing. It opens the Stripe customer portal. Cancellation applies at the end of the paid period. You can undo it before that date. Nothing is deleted. There is no contract.
Do you offer refunds?
We don't offer refunds. You can cancel any time from Billing. You keep access until the end of the period you've paid for. Cancel before the 14-day Starter trial ends and you won't be charged.
How do I contact you?
Email support@trustmetrics.io. A support form is in the app as well.
Why is Agency not in the calculator?
The calculator covers Starter, Growth, and Scale because those plans are priced by location. Agency is $149 a month. It has 5 seats and no location pool. Each client pays for a separate plan.
Start collecting reviews on Starter
Only Starter includes the 14-day trial, and a card is required before it begins. You can cancel from Billing whenever you choose, and access remains until the period ends.